Services
Brand Creation And Management
China is working aggressively to grow its domestic sports industry especially with the Winter 2022 Beijing Olympics coming up. There is a big market for foreign sports products and brands in China.
Many market leaders are looking for athletes and sports teams to increase brand visibility and appeal. With the popularity of sports, and the higher status that many foreign athletes enjoy, these opportunities should be capitalized on in China.
Aside from having the world’s largest population, a high proportion of Chinese people identify themselves as sports fans. China is home to over 350 million football (soccer) fans, and over 450 million NBA fans. Chinese enterprises are well aware of this, and companies are increasingly eager to sign deals with athletes in order to market products to this demographic
Skillful brand management can boost an team’s marketability and public relations. ETL operates across a broad spectrum of publicity mediums, including:
- The Acquisition and Investment of Businesses in North America
- The Purchasing of Media Rights for Sports Leagues to Broadcast in China
- Branding and Marketing Campaign with Artists and Athletes
How Can We Help You?
BRANDED CONTENT
We can enhance a brand by using entertainment and sponsorships. At ETL, we integrate your brand using high quality media products to increase brand’s visibility in Asia-Pacific and the North American market.
MEDIA BROADCASTS
Gain access to over 1 billion viewers as ETL has partners in China, South Korea, Hong Kong and Japan in traditional media and digital media. ETL can also integrate your brand into the Chinese market and the rest of Asia with ease. We will be able to distribute your product via national/ local domestic TV channels and online broadcasters. Not only do we partners in Asia, we also have strong partners in North America. Let us help you build your brand.
ENTERTAINMENT
The entertainment and sports industry are treated as cultural industries by the Chinese government. By bringing entertainment and sports together, it will create a booming market. The entertainment and sports industry in South Korea and Japan are similar to China.
BUSINESS INTELLIGENCE
Companies are realizing the value of involving athletes, sport teams and sporting events as an effective tool for driving sales. ETL’s Asset Management can assist in marketing the team or individual athletes as a corporate spokesperson. This role can appeal to a wide range of demographics. Corporate spokespeople can rally the support of entire communities by sponsoring and supporting high-quality sporting contests and corporate events. Let us help your brand navigate through the challenges of contacting and dealing with corporation, sponsor, fans and any other agency.
SPORTS MARKETING
More companies are realizing the value of involving athletes and its sports teams or sporting events as an effective tool for driving sales. ETL Asset Management can assist in marketing the team or individual athletes as a corporate spokesperson, a role that can appeal to a wide range of demographics. Corporate spokespeople can rally the support of entire communities by sponsoring and supporting high-quality sporting contests and corporate events. Let us help you navigate through the challenges of contacting and dealing with corporations, sponsors, fans, and anyone who may be interested.
EVENTS
At ETL, we understand the culture and the audiences. We know what it takes to impress Chinese audiences. The Chinese government continues to push for high-end athletic events. ETL’s Asset Management has strong partnership with central and local government that are responsible for the approval of events. We have field experience in helping companies execute one time or recurring events. At ETL, our team can help you attract Chinese and foreign interest by hosting game events, promotional events, charitable initiative, networking functions or simply throwing a spectacular party.
If events are managed correctly, it can offer enormous opportunities for PR and Marketing. Each event and project will have a “special touch” which, we will communicate an individualized message for each event. Our primary focus is on: Athletic contests – The Chinese audience enjoy watching competitions involving foreign and Chinese athletes. We are expertise in this sector due to our years of knowledge and experience which, we can utilize and help you execute a strong event. Such as, Corporate or product promotion events. We can match your strategy with an event or create a personalize event for you.
At ETL, we also have previous partnership and had organized events in North America and other Asian countries such as South Korea.
Our team can help you attract Chinese and foreign interest by hosting games, promotional events, charitable initiatives, networking functions, or by just throwing a spectacular party. Managed correctly, events can offer enormous opportunities for PR and marketing. We put our stamp on projects by communicating an individualized message for each and every event.
Our primary focus is on:
Athletic contests – The Chinese audience enjoy watching competitions involving foreign and Chinese athletes. We have expertise in this area, and we can help you execute a strong event.
Corporate or product promotion events – we can match your strategy with an event, or create an event for you.
Clients We Worked With
Why Choose Us?
We specialize in acquisitions of and investments in businesses and services as required by our China investors. If you have a business opportunity you feel would thrive with a China-based investment and/or partnership.
Have a Project on mind?
We can help you bring your ideas to life. Let’s talk about what we can build and raise together.
Let Us Together Build A Flourishing Business
When connected with us, you aren’t growing your business alone. We have your back and put in our best to contribute to the growth of your business and organization. So, if you are looking for the right agency that’ll help you build a good online presence and bring in more conversions and revenue, we are right here!